Festival and Special Event Management: Ian McDonnell, Johnny Allen, William O’Toole
Editorial Reviews
This Australian content-based book provides anyone involved in event management with an introduction to the principles associated with planning, managing and staging festivals and special events. This book presents the study of festival and special event management, introducing readers to the concepts of festival and event planning, management, stage and logistic management, the importance of marketing and promotion, and event evaluation and reporting.
From the Back Cover
Festival and Special Even Management, Third Edition expands on the coverage and discussion of event management issues and strategies introduced in the first and second editions. This edition continues to offer students and anyone involved in event production an introduction to the principles of planning, managing and staging festivals and special events.
New to the third edition
- A new chapter on event tourism
- A new chapter on the project management of events
- Even profiles throughout the text and end-of-chapter case studies that highlight events and their associated issues.
- Substantial revision of the chapters ‘Strategic marketing of events’ and ’sponsorship of events’
- More discussion of the importance of festivals and events to regional centres.
–This text refers to the
Paperback
edition.