How Disruption Brought Order: The Story of a Winning Strategy in the World of Advertising: Jean-Marie Dru
Editorial Reviews
From Booklist
In 1984, Dru cofounded the international advertising agency BDDP, which merged in 1998 with TBWA Worldwide; today he serves as president and CEO-international with responsibility for all markets worldwide. His innovative Disruption techniques that force companies to look at what they are doing under a new light have created fresh advertising campaigns for Apple, Nissan, and Adidas in the United States and in France for McDonald’s and the French railways. In his two previous books, Dru has outlined the techniques his agency uses to shake up the industry and bring radical new thinking to revitalize product perception in the marketplace. This time he takes the reader on a worldwide tour of Disruption, demonstrating how the disruptive process has been so successful for his clients while further expounding on the methodologies to produce a practical guide for others to follow. All great breakthrough business ideas have involved breaking with convention, but Dru’s penchant for articulating the need for creative destruction brings decisiveness and encouragement to a field that constantly searches for ways to bring renewal to the process. Siegfried, David
Review
“‘Quite simply and without a shadow of a doubt the best book about advertising ever written. Jean-Marie Dru, the giant brain of our business of our time, divulges the trade secrets of Disruption in full. And the work is a treasure trove of brilliant examples and anecdotes - every page you turn is an inspiration and a joy.’ - Donald Gunn, Founder, The Gunn Report ‘You can’t do big things in business if you’re content with doing things a little better than everyone else. In an era of hyper-competition and non-stop innovation, the most successful competitors are the most disruptive competitors - companies that reshape the sense of what’s possible in their industry. In this honest, fast-paced, and endlessly useful book, Jean-Marie Dru, a disruptive thinker who has helped so many great companies redefine their brands and marketing messages, explains how his one-of-a-kind company works - and how his ideas can help you rethink how your company works and wins. Business is too exciting (and too demanding) for business as usual. This book shows you what comes next.’ - William C. Taylor, Founding Editor of Fast Company and co-author of Mavericks at Work ‘From the CEO down, we live at a time when every organization should be looking at their business in a creative way. If you don’t know how to do it, read this book. Jean- Marie Dru gives you the blueprint, and entertains you as well.’ - Terry Savage, Executive Chairman, Cannes Lions International Advertising Festival ‘Disrupt or be disrupted. Disrupt or die. This is the captivating story of implementing the most powerful idea in business today.’ - Tom Peters, author of In Search of Excellence and Re-imagine ‘All great breakthrough business ideas have involved breaking with convention, but Dru’s penchant for articulating the need for creative destruction brings decisiveness and encouragement to a field that constantly searches for ways to bring renewal to the process.’ - Booklist”
–This text refers to the
Paperback
edition.