Issues in American Advertising: Media, Society and a Changing World: Tom Reichert
Big issues for business. Real issues for consumers. From new media to new medicines. From sex to social networking and social responsibility, this book digs into the big issues influencing today’s advertising.
Written by the experts: Ivan Preston, Jef Richards, Wendy Macias, Liza Stavchansky Lewis, Stacey Hust, Hye-Jin Paek, Catharine Curran, Jaqueline Lambiase, Jay Newell, Caryl Cooper, Jami Fullerton, Alice Kendrick, Gleen Griffin, Deborah Morrison, Joel Bree, Sejung Marina Choi.
About the Author
Tom Reichert is an Associate Professor in the Department of Advertising and Public Relations at the University of Georgia. He is the author of The Erotic History of Advertising(2003) and co-editor and contributor to Sex in Advertising(2003) and Sex in Consumer Culture(2006).
All other contributors are, likewise, leading experts, educators, and authors in their fields.
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