Spray the Bear: Reminiscences From the Golden Age of Advertising: Walter W. Bregman
Editorial Reviews
A hilarious collection of personal anecdotes from the wacky world of advertising including stories about everyone from Peter Ustinov to Raquel Welch and Ted Kennedy to Jesse Jackson.
About the Author
Walter Bregman began his professional career in the lowly entry-level position of a media research analyst at the Leo Burnett Company in Chicago and concluded it as President of International Playtex Inc. In between, Bregman worked for several multi-national advertising agencies and lived in Chicago, London, Modesto, California and Westport Connecticut. He worked with Procter and Gamble, Colgate-Palmolive, Playtex, Clairol, Vick Chemical, Chanel, Phillip Morris, Gallo and a host of celebrities and corporate executives. Mr. Bregman is a graduate of Harvard College. He is married to his college sweetheart and they have three sons and three grandchildren. Today they live in Del Mar, California where he divides his time between golf, practicing the violin, traveling and consulting.
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