Tribal Knowledge: Business Wisdom Brewed from the Grounds of Starbucks Corporate Culture: John Moore
Editorial Reviews
Review
“Starbucks is more than a coffee shop… it’s every marketer’s favorite example. John Moore brews up a bookful of great marketing ideas, extra caffeine.”
–Seth Godin, Author of” Purple Cow”
Review
“Starbucks is more than a coffee shop… it’s every marketer’s favorite example. John Moore brews up a bookful of great marketing ideas, extra caffeine.”
—Seth Godin, Author ofPurple Cow
“Brimming with oodles of particulars that only a longtime insider could supply, Tribal Knowledge is an immersive account of how Starbucks changed the world—not by discovering the potion to magic branding dust—but by passionately focusing on the smallest of details of the customer experience.”
—Ben McConnell and Jackie Huba, authors of Creating Customer Evangelists